How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.

Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business.

However, many organizations are too busy to focus on bringing social media marketing into the fold; instead they out their social media management to outside firms.

It’s important to make an informed decision before hiring a social media agency or consultant.

These questions will give you a strong understanding of exactly what they’ll provide, what your involvement would be and how the two of you would work together.

1. Who will be managing my social media account(s)?

When you talk to an agency or firm about managing your business’ social media marketing, make sure you ask who will manage your account(s). Will they have a dedicated team member focused on your company or will they have a few people working on it? Who do you contact if you have questions or new information about your business?

[FREE GUIDE: 6 steps to crafting an internal social media plan]

2. Do you develop a social media strategy? How do you do this?

It’s really important to have a social media strategy in place before you begin your campaign. This provides a roadmap for which platforms you’ll focus on, how often you’ll update those pages, when updates will go live and what type of content you’ll be sharing.

If you’re talking to a social media expert that doesn’t create a strategy or can’t provide a brief overview of how they create one, move onto another potential partner.

Dry needling is not a new technique of physical muscular pain treatment. It dates back to ancient times when such procedures were conventional. In modern times, the more we study about dry needling, the more we understand the benefits it has. Today it has expanded its uses in particular muscle pain treatment and physical injuries. The therapy addresses everything from back pain to sports injuries and migraines. Dry needling proves beneficial for muscle, ligament, tendon, and joint issues for physicians and patients alike.

As more practitioners utilize this treatment, it is essential to know the basics of the procedure, what to expect from the process, and the conditions that benefit from it. Below we list five critical things to know about dry needling.

• What Is Dry Needling?

Dry needling technique is a skill performed by chiropractic physicians trained. While addressing particular dysfunction in movement, a therapist aims to manage muscular injuries. This technique uses a thin needle made of filiform for skin penetration. They reach deep into the fascia and muscles to identify the trigger and connective tissue points. The results of this technique are speedy healing and muscular pain relief. The decrease in muscular hypertonicity increased joint motion, and correction of movement are the outputs of the procedure. Releasing the trigger point adhesion eases the muscles and reduces pain due to muscular tension.

It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog.

There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets.

We’ve compiled a list of widgets and plugins that are essential to make a great blog excellent. They’re essentials that contribute to a good user experience for your readers, bring you new ones, and make your brand more cohesive across all fronts.

Think of these lists as a jumping off point. This is not a list of all of the plugins and widgets available, but they give you an expansive look into how many kinds there are and what they can do for you.

Blogger Widgets

1. Instagram Feed

With an Instagram feed, you can import pictures from your account directly to your blog. We have a plugin suggestion for this to make the process more streamlined.

This is an especially great idea if you want your brand to be synced across all of your webpages and socials. It’s also a good thing to look into if your brand is based on visuals.

2. Email Subscribe Form

Converting casual visitors into email subscribers builds readership and generates a community of content enthusiasts. Additionally, they’ll likely share your content with other people in their networks through email and social media, exposing your blog to brand new audiences.

There’s one defining characteristic way about the way I plan: I may not win, but I never lose. (You may have picked up this sentiment from some of my discussions of strategy.) Hence I will focus my efforts disproportionally towards avoiding bad outcomes rather than seeking good outcomes. This leads to a modest but tranquil life; perhaps suitable for a stoic.

It also annoys the optimists.

As you may have noted, I have a background in peak oil. Peak oil is currently at a stage where climate change will be in ten years. Nobody denies it anymore. When I first got interested in it, back in 2001/02, this was far from the case. The USGS and the IEA were very optimistic (they have since brought their predictions in line with more realistic numbers based on reality rather than on predicted economic demand(*) ) and peak oilers were somewhat of a fringe group. Officialdom believed in the magic of technology. It was considered a crazy idea that oil would ever exceed $100. (It later did.) We had very reasonable and rational arguments that it would—and it did. But we were unable to convince anyone else about it. We could only prepare for it on our own.

(*) The theory being that if you and I are in a lifeboat in the middle of the ocean and we’re running out of water, then if I write you a big enough check, you will mange to procure/invent a glass of water for me.

What to do? I decided to “leave” the field and stop preaching to the choir—I have learned what I could and taught what I could. (Since then the choir has gotten much much bigger. Back then there were only a small handful of books about peak oil—I’m a coauthor of one of them. Now there are dozens.