How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.
Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business.
However, many organizations are too busy to focus on bringing social media marketing into the fold; instead they out their social media management to outside firms.
It’s important to make an informed decision before hiring a social media agency or consultant.
These questions will give you a strong understanding of exactly what they’ll provide, what your involvement would be and how the two of you would work together.
1. Who will be managing my social media account(s)?
When you talk to an agency or firm about managing your business’ social media marketing, make sure you ask who will manage your account(s). Will they have a dedicated team member focused on your company or will they have a few people working on it? Who do you contact if you have questions or new information about your business?
[FREE GUIDE: 6 steps to crafting an internal social media plan]
2. Do you develop a social media strategy? How do you do this?
It’s really important to have a social media strategy in place before you begin your campaign. This provides a roadmap for which platforms you’ll focus on, how often you’ll update those pages, when updates will go live and what type of content you’ll be sharing.
If you’re talking to a social media expert that doesn’t create a strategy or can’t provide a brief overview of how they create one, move onto another potential partner.