Business

Stan Smith / June 26,2020

Why SEO Is Essential For Business Today

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Why SEO Is Essential For Business Today

The internet was a revolutionary invention, and its rapid development over the last few decades has changed the world. There is an entire generation that has never lived without it and can’t imagine doing so.

It is no surprise, then, that businesses have been greatly affected by the world wide web, too, and it is rare to find one today that doesn’t have an online presence.

Search engines, in particular, are where today’s consumers find companies that can offer them the services and products they require, but with so many listed on these results pages, it’s easy for many companies to get lost in the void.

This is why SEO is essential for businesses today. Here are some ways in which SEO helps businesses grow and develop in the modern age.

VisibilityMany consumers don’t bother looking beyond the first page or two of results when using search engines. It is for this reason that ensuring your business is ranked highly is of great importance. SEO tactics can help to increase your business’s visibility organically through the use of carefully selected keywords and well-written content.

Conversion RatesIf your website’s analytics reveal that you have a high bounce rate, this means that the majority of visitors to your site are leaving after only viewing one page. This is problematic for businesses, especially if you are selling products via your website or are trying to sell services there.

What you want to see instead are high conversion rates, which means these visits are turning into sales. This can be done by carefully thinking about your website content and navigation, as well as how you are presenting any adverts on search engines or other online platforms.

Stan Smith / June 08,2020

This CEO is on a mission to help minorities land Wall Street jobs

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When it comes to hiring a diverse workforce, Wall Street could use a little help. 

That’s what Troy Prince, founder and CEO of nonprofit organization Wall Street Bound, is trying to do. 

“We know that talent and IQ is equally distributed,” he said in an interview Tuesday with Halftime Report. “Opportunity is not.

“This demographic, they do have the innate hunger [and] behavioral and cognitive abilities to succeed,” added Prince, who has worked around the world in various trading and investment firms ever since graduating from New York University’s Stern School of Business in 1992.

“It is only a matter of connecting them with the opportunities through education and access.”

More from Invest in You:Year Up teams with Amazon, others to offer career help for young minorities‘Bold’ investors cash in on volatile markets — here’s how you can become oneWhat these Gen Z investors learned when they opened robo-advisor accounts

Minority workers have been particularly hard hit during this economic downturn.

While the economy-wide unemployment rate improved in May, the rate for black Americans rose to 16.8% — the highest level in a decade. The unemployment rate for Latino workers was 17.6%, while the rate for white workers was 12.4%.

Several business leaders have pointed to America’s racial wealth gap as part of the impetus behind current unrest across the nation. Protests began after the death of George Floyd, who died in police custody in Minneapolis on May 25 after a white officer kneeled on his neck for more than eight minutes. 

Stan Smith / June 01,2020

10 Main Reasons Why Digital Recruitment is a lot like Internet Dating

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Let’s maybe not fool ourselves, our company is residing in the twenty-first century. Digitalisation is all all around us and electronic technologies are becoming element of our day-to-day life. Our communication is founded on social networking platforms like Facebook, WhatsApp, Instagram and Twitter. We encounter electronic connection points in most element of our lives. People think it is easier to utilize their smart phones for dating and even recruitment procedures. From the very first look, these may appear like two different factors, however when having a closer look, online dating sites and digital recruitment actually have different aspects in accordance.

Stan Smith / May 30,2020

Questions: The Amount Of Do You Know about Cleansing Company?

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Discovering отидете на уебсайта a dependable cleansing provider is actually certainly not constantly quick and easy. It is very important to understand that the cleaning provider you employ will definitely assist you obtain the preferred outcomes, as well as additionally that they are actually a reliable firm. Here are actually some indicators to seek that you might intend to take notice of when hunting for a good cleaner.

Initially, you must try to find a cleansing provider that gives premium quality solutions. When selecting a cleaning firm, there are actually several traits to try to find in relation to their work. Given that they think that they perform certainly not acquire their amount of money’s worth out of their hiring, a whole lot of people are hesitant to hire cleansing solutions. Nevertheless, this must not be actually a concern, given that with all the different cleansing firms readily available, it is actually still feasible to discover a fantastic cleaning provider that gives high quality service.

Second, уебсайт when seeking an excellent cleaning business, it is crucial to try to find one that is willing to collaborate with you. Many cleaners will enjoy to have an increase in company, however lot of times they experience as if they must give the project of cleaning to another person. It is necessary to consider that the only person who is able to point out regardless if you are going to get a work performed or not is actually the cleansing firm on their own.

Stan Smith / May 01,2020

Emotion detection is a hot ask in marketing, but the tech just isn’t ready yet

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Emotion detection is a hot ask in marketing, but the tech just isn’t ready yet

As the chief scientist of an AI and natural language processing company, I don’t just work with engineers and data scientists. I also talk with the heads of marketing departments daily. One of the questions I’ve been hearing a lot lately is, “How can we use AI to better understand consumers’ emotional states?”

This field of AI, generally referred to as emotion detection or recognition technology, or emotion analysis, is being put to use in this age of coronavirus. Just this month, researchers from the University College London published a paper purporting to accurately approximate emotional states of research participants using automated analysis of text responses to questions regarding the pandemic. Without getting into the specifics of that study, it underscores the continued growth of the technology and the new ways it is being applied.

It’s understandable that marketers would want to use emotion detection in their work. Marketing is about more than just touting speeds and feeds, features, and benefits. Marketing involves eliciting an emotional response from consumers in the hopes that the product, service, or brand will resonate deeply. If a marketer can get an accurate read on someone’s emotional response, they can tweak their campaigns and achieve better results in customer acquisition or retention.

Stan Smith / March 21,2020

Top Analyst Thinks Ripple’s XRP Will Retest $0.12 Lows: Here’s Why

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Top Analyst Thinks Ripple’s XRP Will Retest $0.12 Lows: Here’s Why

 Here’s Why

As reported by this outlet earlier today, the value of Ripple’s XRP has performed so poorly over the past few years that it on March 13th’s flash rash hit “almost three-year lows,” as pointed out by Brave New Coin’s Josh Olszewicz.

In fact, with the cryptocurrency trading at $0.15 as of the time of this article’s writing, it is more than 90% below its all-time high of $3.30, established at the peak of 2017’s and 2018’s crypto-mania. Even since the year started, XRP has fallen by 20%, underperforming Bitcoin’s relatively mild -14% performance.

Despite this underperformance, a top analyst, who has been accurate in calling much of BTC’s short-term moves over the past few weeks, is expecting a retracement back to the yearly lows at $0.12. Here’s why.

Related Reading: Bitcoin Bulls Roar as U.S. Politician Proposes ‘Two $1 Trillion Coins’ Idea

Stan Smith / March 21,2020

Korean Watchdog Warns of Financial Stability Risk From Facebook’s Libra

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Korean Watchdog Warns of Financial Stability Risk From Facebook’s Libra

Korean Watchdog Warns of Financial Stability Risk From Facebook’s Libra

Facebook’s recently unveiled Libra cryptocurrency project threatens the stability of financial systems, according to a South Korean financial regulator.

In a new Korean-language trends update published July 5 and reported by CoinDesk Korea, the nation’s Financial Services Commission (FSC) looks at what might occur “If 2.4 billion Facebook users worldwide transfer one tenth of their bank deposits to Libra.”

Should that scenario come about, banks’ solvency would diminish, as would their loan reserves, representing a threat to emerging markets from the relocation of the capital out of those countries.

The FSC also raised concerns that bank runs could occur during financial or foreign exchange crises, as people move their national fiat currency to Libra. The simplification of money exchange and remittances through Libra is also expected to limit central banks’ ability to control international capital movements. The effectiveness of monetary policy would also be limited if Libra becomes widely exchanged for central bank currency.

The agency further expressed concern that Libra could be widely used for money laundering without proper bank-like controls. It added that “a large financial institution, such as Goldman Sachs or JPMorgan,” had refused to participate in Libra.

Stan Smith / January 30,2020

The Importance Of A Consistent Lead Generation Strategy

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Building a business from the ground up is hard work, but once things are running on the right track it can be immensely satisfying. If you have had some success in getting your business off of the ground, congratulations! However, it takes hard work to keep things going well, and it is always important to ensure that new customers and new interests are heading your way on a regular basis.

This is where a lead generation strategy comes in. Having a good and consistent lead generation strategy will help you to clarify your approach towards how you run your business and provide a host of other benefits. If you want to stay competitive and ensure that your business remains relevant to the ever-growing numbers of customers, then you need to re-evaluate the importance of your lead generation strategy.

To this end, let’s look at why a consistent lead generation strategy is so important for your business.

What Is A Lead Generation Strategy?

First, we need to be precise about definitions. Lead generation strategy refers to the way or ways that you bring new interest to your business. The strategy aspect of this term is especially important because, whether you are acutely aware of it or not, your business is in competition with a number of other businesses. As a business owner, you need to decide how you will best be able to win over the limited number of potential customers and get them to engage with your business, rather than any of the others.

Stan Smith / January 11,2020

Blockchain Tops the List of Most In-Demand Tech Skills for 2020

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Blockchain Tops the List of Most In-Demand Tech Skills for 2020

If you are planning to start a new career this year, or just improve your value in the jobs market, the best thing that you can do is acquire some blockchain skills. Companies around the world are looking for people with capabilities in this field and it appears that demand far outpaces the supply.

Also Read: NASA to Launch Bitcoin to the Moon? US Space Agency Seeks Big Data Scientist With Crypto Experience

Companies Need Much More Blockchain Talent

New research based on data from the employment-oriented networking platform Linkedin shows that blockchain tops the list of most in-demand hard skills for 2020. The ranking of the most needed skills was made by looking at those that are in high demand relative to their supply. Demand was measured by identifying the skills listed on the career profiles of people who are getting hired at the highest rates. It divided the skills into two groups. Hard skills include specialized knowledge and technical abilities to handle a specific task, while soft skills are more about behavior and thinking, personal traits and cognitive skills.

Stan Smith / January 10,2020

15 questions to ask when hiring a social media partner

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How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.

Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business.

However, many organizations are too busy to focus on bringing social media marketing into the fold; instead they out their social media management to outside firms.

It’s important to make an informed decision before hiring a social media agency or consultant.

These questions will give you a strong understanding of exactly what they’ll provide, what your involvement would be and how the two of you would work together.

1. Who will be managing my social media account(s)?

When you talk to an agency or firm about managing your business’ social media marketing, make sure you ask who will manage your account(s). Will they have a dedicated team member focused on your company or will they have a few people working on it? Who do you contact if you have questions or new information about your business?

[FREE GUIDE: 6 steps to crafting an internal social media plan]

2. Do you develop a social media strategy? How do you do this?

It’s really important to have a social media strategy in place before you begin your campaign. This provides a roadmap for which platforms you’ll focus on, how often you’ll update those pages, when updates will go live and what type of content you’ll be sharing.

If you’re talking to a social media expert that doesn’t create a strategy or can’t provide a brief overview of how they create one, move onto another potential partner.

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